L.A.+Music+Identity

__ L.A. Music’s Identity (Sandra) __


 * Websites:**
 * [] **
 * [] **

- Opened in 1978 on Lakeshore - Musicians selling to musicians - Sell instruments like: acoustic, electric, bass guitarists, drummers & percussionists, keyboard players, pianists, brass & wind players, composers, P.A. system - Second website caters to guitar enthusiasts (niche market)- specializes in boutique one in a kind guitars. - Becoming a leading online store with more than 125,000 products - Competitive prices, specialized goods, and high quality service - Categorize in brands, instruments, and departments. - Use social media to connect with customers - Famous artists appear in the store; they perform, meet fans, sign guitars, or offer clinics for learning musicians.
 * Context:**

- Website Background color: Gray - Page color: white with black font. - Red and green are used in images to portray the Christmas season. - Red is used for titles and gray and white are used for categories. - On second website, the colors black and white are dominant. Copper gold is used for the color of the title ‘L.A. Music’ and ‘Custom Guitars’.
 * Colour**:

- Verdana is used for text written on the pages. - The logo, along with some titles of different pages, has a more cursive font. - On the second site, the title is more of a Calisto MT font.
 * Font**:

- Seasonal graphics. - For the winter, they included snowflakes falling down the pages of the site. - To separate tabs, they used red Christmas stockings. - They also used the Santa’s carriage with reindeer to show ‘Free Shipping’. - Used Mistletoe in the title.
 * Graphics**:

- Brand logos and images are used on both sites. - Images of products being sold. - Posters and pictures of artists and bands. - Image of the store. - Videos of tutorials, using instruments.
 * Images/ Videos**:

- Seasonal designs for the season of winter. - Used moving graphics to show the site is working. - In the second website, the theme used shows a more exclusive look to the site, showing the exclusivity and uniqueness of the guitars.
 * Concepts**:


 * Taglines**: (Haven’t found one yet)


 * Slogan**: Canada’s Favorite Music Store

- Too much blank space to scroll down (Gift Ideas) - Both websites use completely different and inconsistent designs in terms of color, navigation, themes, and logos. - Typography doesn’t portray theme of store very well - Doesn’t portray a community in design - Design doesn’t portray message effectively - Cluttered information; disorganization of content and navigation.
 * Problems with Website**: