Long+&+McQuade

GENA

Long & McQuade: @http://long-mcquade.com 900 Rathburn Road West Mississauga, ON




 * Colour:** black, orange, white

The colour of the logo is consistent with the layout of the website. The black is used for text and borders, orange is used for click through links and white is used for navigation links.


 * Navigation:**

Although the navigation links are at the top of the page and are found underneath the logo, the navigation link font is too small compared to the ads. The small font takes away from the importance of what the store has to offer which are their instruments, events, and classes.

There are additional navigation links aside from the the primary navigation. It serves users who are looking for specific items without having to browser through many items. There is also a search button to cater this efficiency. However, there is a third navigation at the very bottom of the page for more information on the store. 3 navigation links can be confusing for new users.


 * Images, Ads:** Shop Online, Best Price Guaranteed, What's In Store Now

The ads focuses on encouraging customer purchase which can be annoying for some users. The ads overwhelm the page and take over the page which distracts from the logo of the store. There are too many ads on the page. The ads on the content are too big and the ads on the header take away from the logo.

//What I learned from this website://

- avoid clutter - be precise with information - don't be redundant (don't have too many navigation links) - too many big ads can be distracting and annoying - make a logo stand out on its own (don't put ads beside it) - need to reinforce brand identity other than a logo